ProSpeak: Class Wars in Our Mailboxes

Meanwhile, the recession has caused sweeping changes in the spending habits of consumers and marketers alike. Budgets have been cut across the board, and priorities and expectations have likewise been trimmed back from “thrive” to “survive.”

Our mailboxes, long the incubators for innovation — whether be it out of necessity, curiosity or pure self-indulgence — have taken on the importance of a laboratory trying to develop an antidote, or at least a vaccine for the rise of other technology-enabled mediums.