ProSpeak: Class Wars in Our Mailboxes

And like many discoveries, sometimes the answer has been overlooked and is far simpler than imagined.

Mail’s changing complexion
A closer look under our marketing microscope reveals a fascinating postal phenomenon. Regardless of whether it was due to recession or economy, there has been a pronounced change in the proportions of mail classes within our mailboxes. Numbers from the USPS may focus on the monetary impact, but the class complexion — and the creative strategies employed by each — of the mail is equally as important to marketers.