ProSpeak: Class Wars in Our Mailboxes
To stand out, mailers can't be afraid to, well, stand out.
According to the USPS’ numbers, First Class mail declined 5.7 percent in 2011 vs. the previous year, while Standard mail actually increased by 8.6 percent during the same period. What this translates to is a shift in the first-to-standard ratio. It is this re-proportioning that is being overlooked by many direct marketers who are trying to address shrinking budgets and declining response rates in their creative strategies.
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