ProSpeak: Class Wars in Our Mailboxes
To stand out, mailers can't be afraid to, well, stand out.
A gross overgeneralization of the “look” of each class of mail would be that Standard mail is more commercial and glossy, while First Class is dominated by “plain” and less graphic and envelopes.
The re-proportioning of mail class volumes has brought about fewer plain packages and more glossy in mailboxes.
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