ProSpeak: Class Wars in Our Mailboxes

It may defy your creative impulses to be bolder to stand out, but as more and more of the mailbox is being dominated by bold appeals, a contrarian creative strategy may be in order. A common creative marketing exercise is to look at what your competitors are mailing to help direct your strategy. Don’t discount the value of developing strategies within your market while also considering the macro-strategy version of this exercise.