ProSpeak: Class Wars in Our Mailboxes
To stand out, mailers can't be afraid to, well, stand out.
One of the easiest ways to accomplish this is to look at what you get in the mailbox on any given day. From there, think about ways in which you can stand out among your competitors. Testing and case studies abound about the effectiveness of a contrarian creative strategy in both the commercial and nonprofit sectors across all media.
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