Pulling Out of the Nonprofit Nosedive

Donors want to feel good
That’s right. Donors want to feel good, especially right now. They want a helper’s high. They want to have an impact, make a difference and attain an emotional ROI. You don’t give that to them with a desperate, doom-and-gloom message about your dire need.

Even if you’re feeling negative, there’s no need to share that emotion unless there’s a happy windup to your appeal. Who can your donors save? What can they make possible? How can they be superhuman life-changers for a small sum? Tell them. It’s good stuff. It’s motivating stuff. It works. DO NOT LOSE SIGHT OF THIS.