Pulling Out of the Nonprofit Nosedive

Donors want familiarity
Now is a good time to change up the messenger. People are going to be in a kind of mental fetal position this year, clinging to their nearest and dearest in this scary world. So if you put your cause in the mouths of their friends and families, you’re going to get much further than you would messaging them alone. Ask your supporters to spread the word about you. The messenger will be key this year, and it’s best if it’s not you.