Pulling Out of the Nonprofit Nosedive

Donors want tangibility
People are pinching pennies and seeking value this year, whether while shopping at Wal-Mart or when giving money. You need to show you’re going to be a very trustworthy, efficient and effective steward of that money — and there’s no better way to do that than to be very concrete. Where will the money go? What dollars buy what changes? What good is going to result from a gift? Answer these questions many times: when a donor gives, after she gives and the next time you contact her for help.