Pulling Out of the Nonprofit Nosedive
To survive 2009, give your donors these five things.
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One last point
I’ll also add a bonus sixth point: If these things aren’t working at all, that tells you something. One explanation is hard times, but that’s not the whole story. If you can’t prove your relevance to donors or supporters, you have more than the recession to blame. You need to call a few folks and find out why you’re failing to connect. Or ask yourself if you’re targeting the wrong audience. Or question if you need to join forces with an organization better positioned for outreach.
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- Katya Andresen
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