Today, Charity Begins on the Web
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Though cause-related marketing is spreading geometrically, many nonprofits have yet to recognize that the Internet is the perfect venue to help it proliferate for their benefit.
For new believers, here are some basic tips to help get e-fundraising started:
1. THINK LIKE A “BUSINESS WITH A CAUSE.” Just because an organization is a nonprofit, it doesn’t mean that it cannot incorporate some of the lessons learned from the for-profit world. In essence, a nonprofit should adopt a mindset that enables its management team to think like a “business with a cause” and make responsible choices accordingly.
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- Companies:
- Time Inc.
- People:
- Leonard Atlas
Leonard Atlas
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