Today, Charity Begins on the Web

3. BUILD IT, AND THEY WILL COME. The most basic and relatively low-cost tool needed to engage in e-fundraising is a Web site. Does your organization need a site that is “content only” (like an Internet brochure, calendar and newsletter), or should it be “e-fundraising enabled?” While having a Web site that is e-fundraising enabled can cost a bit more, having the ability to accept transactions, purchases or donations at any time of day can be more than worth the initial outlay.