Today, Charity Begins on the Web

4. NOW THAT IT’S BUILT, HOW DO DONORS GET THERE? Linking your Web site to other partner-organization Web sites is a huge and largely untapped source of fundraising for nonprofits. For instance, through links (e.g., banner ads), visitors can be driven to a partner’s Web site and then purchase products or services from which a percentage of the proceeds are donated back to your nonprofit.