ProSpeak: Today’s Challenges, Tomorrow’s Strengths

6. Keep fundraising. Visit your donors. Then, visit them again. In fact, you might want to see them more often during times like these. Other organizations might be making the worst mistake of all — cutting off contact. Step into the void and you can build a stronger relationship with donors and friends. Cultivate even if you don’t think you should solicit. Experience tells us people might give less, or they might defer a decision, but they will give.