Today's Featured Blog Posts

Getting Inside Your Donor's Right Brain
"Noting that the analytical left brain will generally not process new information unless it has first been processed by the contextual right brain, Gilmartin advises: tell stories (i.e., word pictures) to activate the right brain, whose verbal ability is primitive ... don't lecture. [The Master gives entirely new depth to the power of stories.]" Read the full post.

Brainstorming grassroots fundraising ideas
"As we touched upon in our latest post, grassroots fundraising lends itself to creativity. Here are just a few fundraising tips to get those creative juices flowing." Read the full post.