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Getting digital really working
"One of the most frustrating things about the digital world is that it is full of illusion, and quite a lot of BS. Here are some of my favourites:
- Social media is the next big thing and will transform charities fundraising programs
- Digital is completely different to the offline world, and as such different teams should be working on each program
- Email and landing page copy must be short."
Click here to read the full post.
The One Trick to Fundraising
"The only way that you can get to know your donors is to TALK TO THEM! You can do this through surveys, by picking up the phone on a regular occasion or just asking a few good questions when you see them at your events." Click here to read the full post.
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