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Failing to Steward the Online Donor
"Preventing donors from slipping through the cracks will improve the longevity and strength of their relationship with your organization, while maximizing the financial opportunities of the relationship. Always bear in mind that the annual level is your largest pool of prospects, and no matter how that prospect gave their gift, they donate. Reciprocate their compassion." Read the full post.
Down With Fundraising Nonsense
"Of course, protectors of the status quo will want to deny, quibble or otherwise avoid dealing with the elimination of Nonsense because that's their bread and butter. So, I've already steeled myself to the coming chorus singing, 'Yes, but....'" Read the full post.
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