Today's Featured Blog Posts

Part 1: What is an Appeal Letter?
"You see, you already know what makes a good letter. You'd be surprised how many people think the same way you do. They want to get a personal letter, tailored to their interests. They want to know you were thinking of them, personally, when you wrote it. They want to know you care. And this is how your donors will respond best when you send them a letter." Read the full post.

An Overused Narrative
"'Narrative' is a word for our times. It sounds grown-up. Sophisticated. But it is also, basically, meaningless. Is a narrative a story? A theme? A conversation? A pitch? A lie? It is a word that offers little but self-importance. It is a word designed to be deliberately vague." Read the full post.