Today's Featured Blog Posts
New research: How to reach your donors' heads along with their hearts
"The challenge is that most donors don't spend much time thinking about nonprofit effectiveness. They are loyal to their favorite causes, and they are quite satisfied with the work those organizations do. They give for personal, emotional reasons rather than ratings." Click here to read the full post.
Stand Out by Giving Instead of Asking
"Think about what people are going through right now. They need a break. They wanted to be treated well, and rewarded for hard work. Their prior donations, did they mean anything? Have you thanked them? And yes, they would like to receive gifts, too. Often called a premium by direct marketers, consider sending a small token of gratitude to your donors and friends. Perhaps you don't have the budget to give back literally. How about a well-written personalized thank you note in the form of a holiday card?" Click here to read the full post.
