Today's Featured Blog Posts

Trying to Brand Over Problems Only Makes Matters Worse. The Cautionary Tale of Qwikster.
"Companies shouldn't be too quick to abandon the brand equity of their flagship brand(s). Companies shouldn't underestimate the ability of a brand to shift its focus and relevance. And companies shouldn't presume that 'branding over' an unpopular pricing change (or any significant change that is likely to be unpopular among customers) will somehow make an unpopular message easier to swallow." Click here to read the full post.