Today's Featured Blog Posts

5 ways to optimize your online giving strategy
"We found it encouraging that 87% of the survey respondents confirmed that they do have an online donation button on their nonprofit website or Facebook Page. While it is simple enough to install a donation button or Facebook donation tab, most nonprofits surveyed do not test the donation button's effectiveness after it is installed. In fact, only 26% of the nonprofits surveyed had tested their donation button and configured it based on language, page positioning, color or other factors. Of those that had tested, the majority had tested it for functionality rather than conversion." Read the full post.