Today's Featured Blog Posts

Write a soap opera, not a news story
"Take any soap opera and you'll find a never ending stream of stories that follow this simple structure, which leaves me wondering why fundraisers don't borrow this approach when building communication programmes for donors." Read the full post.

The One Conversational Tool That Will Make You Better At Absolutely Everything
"Good questions can move your business, organization, or career forward. They squeeze incremental value from interactions, the drops of which add up to reservoirs of insight. Of all the skills innovators can learn from journalists, the art of the expert Q&A is the most useful." Read the full post.