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Should you send that card? Personalizing Can KILL Your Major Gifts!
"This is the time of year when nonprofits connect with their donors, especially major gift donors, or those with the capacity to make major gifts. Thank you cards, letters of appreciation and holiday cards — all are a common method of communication and connection with donors. But, if you don't make that connection in a way that honors the donor or the prospective donor, you may ruin the relationship — and maybe forever." Read the full post
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