Today's Featured Blog Posts

Nine Words Nearly Double Results
"A large study used the familiar Salvation Army fundraisers who solicit donations outside supermarkets to show how important the 'ask' is. The study compared passive bell-ringing (the standard practice) to asking passers-by for a donation with these words, 'Hi, how are you? Merry Christmas. Please give today.' Adding that simple verbal request increased contributions by 75%." Click here to read the full post.

Here’s A Real, Live 'Donor-Centered' Appeal Letter
"You’ve probably heard all the talk about making all your appeals in a 'donor-centered' fashion. But what does 'donor-centered/ really mean? What does it look like in action?" Click here to read the full post.