Today's Featured Blog Posts

The power of YES in fundraising
"Successful fundraising builds a momentum of yes. It starts with easy yeses and works its way toward, 'Yes, I'll give!' This is often what's behind survey fundraising. They tend to lob softball questions that are easy to answer with a yes. It's not useful research, but it can be good fundraising. Do you want good to prevail over evil? Yes! It's also why so often the fundraising call to action starts with the phrase YES! I want to ... So construct your fundraising message so the donor has plenty of opportunities to say yes." Click here to read the full post.