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Resolved: No Fundraising Silos
"There is way too much philosophical debate on which channel should get the credit for the gift. This is mostly fueled by organizational silos or incentives that nonprofits have put in place. Here's the reality: Donors are multichannel. They receive messages across multiple channels and they give across multiple channels. They don't care about your org chart or who gets credit for the donation." Click here to read the full post.
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