Today's Featured Blog Posts
The 'Spirit' of the Festive Season
"So where are you? Whether you are local, national or international have you defined your version of the 'spirit of the festive season', touching donors lives in truly imaginative and inspiring ways; giving donors original ways to express their support in authentic ways that express their lifestyle, their life-stage and their values and beliefs. Bringing your cause to life through great stories, great visuals and hopefully great experiences of working with you. This festive season, stop and ask yourself what's driving your inner feeling of warmth, joy and satisfaction and then stop again and apply that same formula to your fundraising strategy for 2013." Read the full post.
10 Ways to Sabotage Your Year-End Emails
"Your first email is a great indicator of whether you're on the right track. What are the open rates, click-throughs, conversions and opt outs compared to last year? What are your constituents trying to tell you? Review your results and makes changes, if needed." Read the full post.