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Want loyal supporters? It's not about gimmicks
"It's not about gimmicks. You don't need loyalty cards. You simply need to behave in a way that inspires loyalty." Click here to read the full post.
Reader Beware: Contains Dangerous Ideas on How to Motivate (Face-to-Face) Fundraisers!
"To be sure, successful face-to-face fundraising requires a degree of talent and a positive mindset is certainly a must, but without motivation no fundraiser would last more than a few days. In fact the high rate of staff turnover in face-to-face fundraising is well known and is a headache and a major expense for most organisations." Click here to read the full post.
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