Today's Featured Blog Posts

Read this only if you want to change the world!
"As fundraisers we have a tendency to keep using the same topics that score the best in terms of response and income. And besides occasional tests, we shy away from talking about the more difficult, longer-term or more complex areas of our work — either because we think we will fail to properly tell the story and convey the urgency; or because assume that in a saturated charity market, donors will perceive another 'simpler' issue as having greater priority." Click here to read the full post.