Today's Featured Blog Posts
Read this only if you want to change the world!
"As fundraisers we have a tendency to keep using the same topics that score the best in terms of response and income. And besides occasional tests, we shy away from talking about the more difficult, longer-term or more complex areas of our work — either because we think we will fail to properly tell the story and convey the urgency; or because assume that in a saturated charity market, donors will perceive another 'simpler' issue as having greater priority." Click here to read the full post.
When Organizational Goals Clash with Social Change Goals
"This morning I received an urgent email from a local environmental group, asking me to comment on new fuel efficiency standards now being put forward by the US Environmental Protection Agency and the Department of Transportation. I'm interested. I'm motivated. I agree with the need for these new standards. And yet, even though I went through all the steps that led me up to making a comment, in the end, I didn't do it. Here's the sad, short story of why not." Click here to read the full post.
