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3 little-known best times to ask a donor for money
"#1 3 to 6 weeks after they've given. Hands down, without question, this is the best time to ask a donor to give. The #1 predictor of likelihood to give is recency of the last gift. A lot of nonprofits operate on the opposite assumption — that recency predicts unwillingness to give again. If you're avoiding contact with recent donors, you're losing significant opportunities to bond with happy, involved donors." Click here to read the full post.
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