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Why You Need a Better Elevator Pitch
"For decades, salespeople have practiced something called an 'elevator pitch.' The idea was that they had to sell themselves and their product or service in the time it took to ride an elevator from the ground to the top floor. Every good salesperson had an 'elevator pitch' and could perform it flawlessly at a moment's notice. Today, elevators are much faster and attention spans are much shorter, so you've got to amp up your pitch. You've got to have a 118." Click here to read the full post.
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