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What Did You Do with the Money You Raised Last Year?
"I continue to be so impressed with the way Charity: Water handles its online communications to donors. ... Latest cases in point: They've explained to donors what they did with money they raised more than a year ago. This is so refreshing and different from what we usually see, which is treating a fundraising campaign like the end of the story (Woo-Hoo! We met the goal!) instead of the beginning of the story (We've raised the money, now watch what we do with it!)." Read the full post.
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