Today's Featured Blog Posts

How to Create Marketing Personas for Your Nonprofit
"Marketing Personas are fictitious characters you create to represent your various different audience segments — subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what motivates people to donate, volunteer, and support your org. And the better you define your personas, the easier it will be to create branding assets, social media content, website copy and email messages." Read the full post.

Salvation Army Official Says Gays Deserve Death
"All nonprofit organizations should be true to their mission and values. When engaging the public, all nonprofit organizations should have a carefully crafted, but thoroughly honest, strategy in place." Read the full post.