Today's Featured Blog Posts

The Multichannel Giving Paradox: Online Donors vs. Offline Donors
"The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report." Read the full post.