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Face: The Future
"Wouldn't it be great to have a crystal ball that spelled out at least some of what lay ahead and allowed us to focus just a little more on the present moment? Well, for better or worse, that particular technology hasn't yet materialized but that doesn't stop us fundraisers from engaging in a little bit of future gazing. Being prepared for different eventualities is important — it allows us to be able to respond quickly and appropriately and to minimize the damage from inevitable bumps along the way — of course it's an art, not a science, and with this disclaimer in mind I'd like to offer a few forecasts on how I see the face-to-face method of donor recruitment evolving over the next couple of years." Read the full post.
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