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Two sins of fundraisers
"A recent Seth Godin post lists Seven marketing sins. Two of these sins are especially endemic to nonprofits." Read the full post.
Girl Scouts quadruple cookie sales with mobile credit card swipers
"Earlier this year, 30 Girl Scout councils representing more than 40,000 troops partnered with Sage Mobile Payments to enable the scouts to accept credit or debit card payments via an attachment for mobile devices. Girl Scout cookies such as Tagalongs and Thin Mints are perennial favorites with consumers and are sold as a way to raise money for the program." Read the full post.
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