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From the Field: 2 Integrated Marketing Case Studies
"We're all clear on the fact that integrated marketing is the way to go for nonprofits — build relationships with your supporters through various channels of communication to reinforce and further spread your message. What's not always clear is exactly how to integrate complicated messages or campaigns across multiple channels of communication." Click here to read the full post.
On Social Media, Don't Be Like 'The Big Bang Theory" Guys
"How not to be Sheldon: Ask questions. Be an authority on your subject matter, but be sure to also share great resources from others, and be open to engaging with opposing points of view constructively." Click here to read the full post.
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