Today's Featured Blog Posts

How to Get Donors to Relate to Your Nonprofit -- and Give More
"Just how much do personal connections influence giving? That's the question Rebecca Ratner, Min Zhao, and Jennifer Clarke explored. They found that when people have a personal connection to a cause (or know someone who does), it can lead them - and others - to be more supportive. The researchers delved into the nuances of this "norm of self-interest." What they found is incredibly important." Read the full post.