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The best tip of the whole IFC!
"Things I heard about this were mainly about being donor-centered. That major giving is not just asking, but matching your prospect’s/donor’s needs. And that you should think beyond cash to get cash, meaning establish the relationship first, so that the cash will come in later. And that you, as relationship manager major gifts, could drive innovation within your organization, and thus be the engine of cultural change. Nothing new, but oh so true!" Read the full post.
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