Today's Featured Blog Posts
Twitter donors worth the most on social media
"In a study on the average gift value of donors directed to JustGiving pages via social media, Twitter prompts came out on top, with an average gift from someone coming from a Twitter link worth £30.26, compared with just £18.33 on Facebook. Facebook, however, remains the vastly more popular social network for JustGiving donors, accounting for 97 per cent of all visits directed through a social media source — in contrast Twitter facilitates a tiny 1 per cent of all visits from social media sources." Click here to read the full post.
Blow the whistle on charities that claim to have no fundraising costs, report urges
"Charities that claim to have no fundraising costs should be 'called out and held accountable', according to a report co-written by the fundraising consultant and academic Adrian Sargeant." Click here to read the full post.