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6 out of every 10 of your donors this year won't be giving to you again next year
"Well those are the latest stats from an Association of Fundraising Professionals (AFP) and Urban Institute report covering over 3,000 organizations at least. And there's a great chance you'll face that reality as well unless you tell better stories, providing more compelling reasons to give and, of course, ask them to give." Read the full post.
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