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How to sharpen the message you're about to send
"Streamline it down to one person, one problem and one point. ... It's that easy. And that hard!" Read the full post.
What Nonprofits Can Learn from Hurricane Sandy About Online Fundraising
"One thing you can't learn from Sandy: don't wait for someone to come save you. Forget the Hurricane on this one. Do not wait for someone to come and save your campaign. If metaphorical trees fall on your metaphorical power lines, get out your metaphorical chainsaw and get to work (but not metaphorically ... actually get to work." Read the full post.
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