Today's Featured Blog Posts
Analysis: Is a charity rebrand a 'driver for growth' or a waste of funds?
"With many charities experiencing falling income levels, spending money on a new logo or entire brand identity might not be the most obvious use of donors' money. But Natasha Hill, director of brand and strategic marketing at Cancer Research UK, believes that rebrands can make good financial sense." Read the full post.
Chase Shows How Not to Manage an Online Charity Campaign
"P Morgan Chase & Co.'s 2012 Facebook-based Chase Community Giving Program began in 2009 as one of the first corporate philanthropy efforts to try engaging with online audiences in social media. More than 1.5 million online votes helped 196 charities win a share of $5 million in prizes awarded in the 2012 contest. Unfortunately, Chase's contest has become a model of what — and what not — to do in a corporate philanthropy campaign." Read the full post.
