Today's Featured Blog Posts

After Sandy, a Different Kind of 'Storm Chaser'
"Scammers could also target those outside of the path of storm damage, particularly those who claim to represent charities that will be distributing funds or resources directly to those in need. Writing for Forbes, columnist John Wasik advises potential donors that they should 'not be pressured into making contributions, as reputable charities do not use such tactics.' In addition, Wasik advises not to share personal or financial information with anyone seeking contributions and to avoid cash donations whenever possible." Read the full post.

Acquisition — Direct Mail: The Exquisite Corpse
"As we explore the ins and outs of the complex issue called 'acquisition' it's important to fight any mindset — any myth — that might prevent an organization from taking advantage of the extraordinary opportunities that come from marrying the exquisite corpse of direct mail with a wide range of multi-channel opportunities." Read the full post.