Today's Featured Blog Posts

• If someone calls you to change their address they are TEN times more likely to leave you a legacy (or upgrade, or set up a regular gift or anything else you might ask them to do).
• Donors who tend to give uncommon amounts (e.g. £32) are much easier to upgrade than those who give common amounts (e.g. £25).
• Donors get hooked on giving amounts. After 4 years they are 80% more likely to stick to their preferred amount rather than increase their gift (rising to 90% after 5 years).
• Calling a donor to thank them (whether you speak to them or just leave a message on the answer phone) can increase their next year's gift value by up to 40%.
• Misspelling someone's last name can decrease gift size by up to 12%."

Click here to read the full post.