Today's Featured Blog Posts

The Social Side of Managing Change for Integrated Marketing
"As you approach integrated marketing within your organization, it’s important to consider how you’ll handle this change. One thing to think about is the importance of social influencers on your staff." Read the full post.

Use Specifics to Strengthen Your Message
"All too often we fall under the spell of the curse of knowledge, forgetting that our networks don’t know the details at the visceral, memorable level like we do. As a result, nonprofit writers often write in broad, vague strokes that are forgotten in a flash. I urge you to take WBGO’s lead to feature rich details in your content. Strategic use of specifics makes your messages …" Read the full post.