Today's Featured Blog Posts

For Social Media Buy-in, Lead with the "Why"
"In social media, I'm not sure we've done a good job yet leading with the why when trying to get executive buy-in. You don't have to look further than their behavior to see it. CEOs don't think twice about hopping on the corporate jet to New York for a three-minute interview on national television, for which they've been media trained. The why has been communicated to them: If you can demonstrate leadership (through training) and broadcast your message to millions, in a medium they use and trust, that's good for the company." Read the full post.