Today's Featured Blog Posts

20 power phrases that will make your donor feel like the hero of your fundraising direct mail
"Your aim should be to have a letter that genuinely focuses on your donor. One that thanks and praises her for past support, puts her at the very centre of your work, and makes her feel like a hero for giving again." Click here to read the full post.

There's No Such Thing as Corporate Philanthropy!
"While corporations may give to charitable causes, it is not or should not be out of an altruistic sense of corporate social responsibility. Instead, done properly, corporate giving is simply a marketing or research-and-development investment." Click here to read the full post.