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Prospecting 101 — There's No Place Like Home
"There are many ways to prospect for potential major donors, but the first place may be in your own fundraising database. Predictive modeling, wealth screening, data appends, internet searches, etc. are all excellent tools for prospecting, but many nonprofit organizations just do not have the budget to take on these types of services or the people to manage it. A great place to start is by segmenting your own database." Read the full article.
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